CND x New York Fashion Week

New York City 

Making nails hot on the runway.

Worked hand-in-hand with Co-Founder and Creative Director of Creative Nail Design (CND) to develop and implement key New York Fashion Week nail integrations, including all related copy, content strategies, strategic insights and marketing initiatives, resulting in the company’s successful adoption of Shellac™  Fashion Week integrations with more than 10 designers, setting the trend for nearly every major nail manufacturer now having a Fashion Week presence, and leading up to the Colomer Acquisition for CND. Overall consolidated net sales in 2013 across the Colomer Group were nearly $1.5 million, compared to $1.3 million in 2012.