Viviscal

New York City

Launching a hair thinning supplement in the U.S. and driving retail sell-in.

 Helped launch all-natural brand of hair thinning supplements, making its first major debut in the U.S. market, including overseeing key branded partner events, copy and content strategy, celebrity relations and influencer sampling, resulting in signed multi-million dollar distribution deal with New York pharmacy chain Duane Reade to make the product available at over 250 store locations.