Disney Descendants 3

Los Angeles

Introducing a fan base into a beloved franchise.

Disney Descendants is a beloved franchise built around the
children of known Disney characters who are dealing with
their daily struggles between good & evil. With an avid
following and the impending launch of their third and final
installment of the film series, we were tasked with
RE-IGNITING the current fan base and IGNITING a new one.
We drew fans deeper into the franchise, characters, and
storylines, with the key goal of driving fans to tune in to the
premiere, overseeing related copy, creative, and a range of assets leading up to the unveil at Vidcon of the "Isle of the Lost," IRL.